Colorado Springs, Colo. medical cannabis dispensary company Native Roots is launching a new type of marijuana business called “Gas & Grass.

According to 7NEWS Denver, the gas stations, which Native Roots hopes will open for business by mid-October, will feature a medical marijuana dispensary in addition to the usual provisions typically found in convenience stores.

Native Roots plans to start by opening two locations and has purchased two Conoco stations in Colorado Springs with the intention of converting them into Gas & Grass businesses. The convenience store and medical marijuana dispensary portions of the business will reportedly have separate entrances.

Company spokesperson Tia Mattson said in comments to KOAA-TV, “We definitely are leaders and we’re visionaries. It’s just one more thing for us to pair up the shopping and convenience of gas with a stop for somebody who is a patient, to knock off both errands at one time.

She added, “I believe we’ll have lottery tickets, beverages, cigarettes and similar things that you would pick up in a convenience store.

[RELATED: Truth In Media Accelerates National Cannabis Discussion]

A manager for Native Roots said that medical marijuana patients who shop at Gas & Grass will receive discounts on fuel under a rewards program modeled after those offered by grocery stores that feature gas pumps.

Local business owner Trevor Field criticized the business model and told KRDO-TV, “It’s a gateway to smoking and driving. People are getting way too laid back with marijuana. Oh let’s go to the gas station and buy our pot, roll it up while we’re fueling up and out the parking lot we go.

I lived up in the mountains and we had a gas station, a convenience store and a liquor store right next to each other. What’s the difference?” said local resident Beth Van Eaton who lives near one of the planned Gas & Grass locations.

Representatives from the Colorado Springs City Clerk’s Office said that Native Roots, a licensed medical cannabis provider, has obtained approval from the city and state.

The announcement of the new Gas & Grass business idea has raised questions as to whether the model will become a trend inspiring recreational marijuana providers to follow suit.

Back in September of last year, Ben Swann released a Truth in Media episode exposing the federal government’s mixed messages on medical marijuana. Watch it in the below-embedded video player.

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