The Dash conferences have grown from around 140 Venezuelans in the first conference to now having over 8,000 people in their database. Eugenia Alcalá Sucre, founder of DASH Caracas and DASH Venezuela spoke with Dash Force News about the “adventure that has taken us to places we had not even dreamed of finding.” She mentioned that the “journey has been full of satisfaction, joy, achievement and hope” and that they “have managed to build a high performance team, whose members are driven by passion and show their commitment and excellence in every little thing they do.”
Eugenia mentioned how the team’s passion and attention to detail has accomplished “important achievements that can be seen in our numerical indicators that we present in the monthly reports that we make in the DASH Forum.” She added that they also have “other achievements that are not so easily measurable, but equally important”.
“[W]ith the help of the DASH Community and the support of MNOs, we have helped to change the lives of dozens of people who have begun to understand that DASH – Digital Cash is an alternative that can give them a new economic reality.”
What has caused the massive adoption of Dash in Venezuela?
Eugenia mention that “speed and low commissions that makes it viable for micropayments” was what attracted Venezuelans to Dash, at first. However, the community strengthened even further when it became “visible that there is a large Dash community in Venezuela that is active and is constantly providing support to entrepreneurs and users”.
In addition to the conferences and large community, a live Dash support desk will soon been launched in Venezuela. When asked what is the most effective advertising method to bring new Venezuelans into the Dash community, Eugenia mentioned “a good combination of an adequate management of social media, appearances in TV, radio, press and word-of-mouth generated by well-produced events is the perfect combination”.
One of the top attractions of the Dash conferences has been ‘Dash City’ (Ciudad Dash), where entrepreneurs can trade their goods and services for Dash. Euginia recalled how her team was only accompanied by two entrepreneurs in their first conference (Sept. 2017), a business entrepreneur and a social entrepreneur, but they now have over 100 entrepreneurs selling their goods and services for Dash.
“[M]any of them are already daring to accept the currency outside our events and have had very good results, which makes the other entrepreneurs also dare to cross the borders of Dash City.”
Euginia described such a wide diversity of products being sold at Dash City that it was difficult for her to name her favorite product.
Future of Dash in Venezuela
Euginia and her team wants to make Venezuela the first Dash Nation through multiple channels. They want to work “in a network of alliances with new communities, with new projects and with many entrepreneurs” to ensure that “in the shortest possible time [that] the most Venezuelans are familiar in how to buy and sell with DASH, and choose DASH – Digital Cash as their favorite cryptocurrency.” They are intending to end their announced conference cycle in September of this year, but immediately afterwards “engage in other kind[s] of activities that takes DASH to the top of mind of our citizens.” Eugenia and her team gained valuable knowledge and insights from their experiences, which they will apply to their new initiative: Dash Venezuela. More of their goals and initiatives can be seen in this forum.
The inflation and economic quagmire in Venezuela shows little signs of abating, but luckily Dash is providing an alternative currency for Venezuelans to institute their own individual economic solutions. The Dash teams in Venezuela understand this and are leveraging quality strategies to continue to spread knowledge of Dash to help increasing amounts of Venezuelans.
*Note: Some of the material from source article was translated via Google page translate
Written by Justin Szilard
This article was republished with permission from Dash Force News.