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Michael Lotfihttp://brandfireconsulting.com
Michael Lotfi is a Persian-American political analyst and adviser living in Nashville, Tennessee. Lotfi is the founder and CEO of BrandFire Consulting LLC. The firm specializes in public and private technology centered brand development, lead generation, data aggregation, online fundraising, social media, advertising, content generation, public relations, constituency management systems, print and more. Lotfi is the former executive state director for the Tennessee Tenth Amendment Center, a think-tank focused on restraining federal overreach. Lotfi graduated with top honors from Belmont University, a private Christian university located in Nashville, Tennessee.

On his late night TV comedy, Conan O’brien decided to highlight local news stories over the holidays. What he shows his audience probably doesn’t shock many, but certainly it seems to provide warrant for the growing movement challenging the mainstream media. The video of O’brien recently began to go viral during the holiday season. Here it is.

In fact, O’brien has caught the mainstream media in the act more than once.

However redundant these stories may seem, is it truly a problem? Many media stations are owned by the same company for ease of production, which takes hours of work. Obrien’s videos touch on a controversial subject, but should it really surprise us that many stories are “scripted”? Especially the more generic ones.

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As Ben Swann points out “In most of these cases where O’Brien uses anchors from different TV stations all over the country reading the exact same script word for word, the source of that script is some kind of wire service.  This means those stations have subscribed to AP, Reuters, CNN, FOX, ABC, NBC, etc wire services.  In those cases, the wire story will come down and a station reporter or producer will copy and paste it word for word into a newscast.  The problem with this policy is that reporters and producers simply take that content as gospel and no one in any newsroom ever bothers to fact check or verify if the wire story is correct.  Simply put, in a newsroom, if it is on the wire it has to be true.”

What are your thoughts?

Follow Michael Lotfi on Facebook and on Twitter: @MichaelLotfi

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