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Jeb Bush Campaign Orders Major Spending Cuts

Significant cuts to Bush's campaign staff and spending has led some to question if this may signal the end of his candidacy.

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Michael Lotfihttp://brandfireconsulting.com
Michael Lotfi is a Persian-American political analyst and adviser living in Nashville, Tennessee. Lotfi is the founder and CEO of BrandFire Consulting LLC. The firm specializes in public and private technology centered brand development, lead generation, data aggregation, online fundraising, social media, advertising, content generation, public relations, constituency management systems, print and more. Lotfi is the former executive state director for the Tennessee Tenth Amendment Center, a think-tank focused on restraining federal overreach. Lotfi graduated with top honors from Belmont University, a private Christian university located in Nashville, Tennessee.

MIAMI, October 23, 2015– Only four short months ago, former Florida Governor Jeb Bush announced his candidacy for the Republican nomination in Miami. Today, the campaign is letting go of various senior advisers and campaign staff. At least 40 percent of the payroll will be cut, and the campaign is also slashing 45 percent of its budget.

One Bush adviser told Bloomberg Politics in an interview Friday morning that the team was “unapologetic” about the changes, saying the moves were from a “position of strength.”

“This is about winning the race,” the adviser said. “We’re doing it now and making the shifts with confidence. We expect to win.”

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So far, the establishment pick has raised $24.8 million. Meanwhile, Super PACs supporting his candidacy have raised $108.5 million. However, a war-chest totaling more than $133 million has yet to save Bush’s candidacy.

Almost $25 million has already been spent in support of Bush’s candidacy, which is more than any other candidate. Speaking of money, the campaigns of Sen. Ted Cruz (R-Texas) and retired neurosurgeon Ben Carson have each raised more money than Bush. If it weren’t for wealthy Super PAC donors, Sen. Marco Rubio (R-Fla.), Sen. Ted Cruz and Ben Carson would have more cash on hand to support their candidacies that Bush would.

Carson, who now leads the Republican field in Iowa, seemed somewhat shocked by the news that Bush was being forced to make such drastic cuts.

“This is a little bit surprising, but you know a lot of his money, of course, was super-PAC money as opposed to campaign money,” Carson said in an interview that is scheduled to air on With All Due Respect today on Bloomberg TV. “That doesn’t give you as much flexibility, quite frankly.”

As Bush announced his candidacy in July, he did so as a front-runner receiving nearly 18 percent of the vote in polls. Since then, his lead has dropped by nearly 11 points as he currently only captures 7.2 percent of the vote. Businessman Donald Trump, Carson, Rubio and Cruz all currently enjoy more support in the polls than Bush.

Some have questioned if the recent cuts could signal the end of Bush’s candidacy.

For more election coverage, click here.

FOLLOW MICHAEL LOTFI ON Facebook, Twitter & LinkedIn.

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