Subway is Michelle Obama’s new partner in her “Let’s Move!” healthy eating initiative.
The Star Tribune reported, “The first lady was expected to announce Thursday that the Subway sandwich chain will spend $41 million over three years to encourage finicky young eaters to eat more food that comes out of the ground or grows on trees. The announcement was being made at a Subway shop near the White House. Subway will only offer a kids’ menu that mirrors federal standards for school lunches. That includes offering apples on the side and low-fat or nonfat plain milk or water as a default beverage.”
The First Lady said, “Every single item on the kids’ menu meets the highest nutrition standards.”
At this time, it is unknown how much tax payer money will go towards this new campaign.
Critics argue that this is yet another example of government attempting to pick winners and losers in the “free market” — Subway will most certainly benefit from being backed by the federally subsidized “Let’s Move!” campaign. Having one of the country’s most prominent faces featured on the fast food chain’s products will likely increase Subway’s sales and PR while harming competitors.
Of course, Subway is admirable for offering healthy food options to consumers. But is the playing field really level when the government is hand picking sponsors for PR campaigns?
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